Why Selling Is Important Skill

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Because salesman don’t have a very good image.

Photo credit: https://pixabay.com

When you say “salesmen” to people, their minds automatically pull out other words such as “sleazy” and “pushy” and “sneaky” and “devious” and “lying”.

Which is sad.

Because selling is a wonderful, honorable, and beautiful service you give to humanity.

Here’s the truth: People don’t know what to buy. People NEED someone more knowledgeable to guide them on what to buy.

Once upon a time, I used to be ashamed of selling. Every time I sell, I feel awful. I’d cringe, because asking money from people is the last thing I want to do on earth. “Gosh, what will people think of me? I’m a money-grabber!”

I want to be honest with you. I still struggle with those thoughts once in awhile.

But whenever these feelings of shame come over me, I ask myself the question, “Bo, how much do you love these people?”

That question hits me like a slap on my face. It stings. It jolts me. I answer, “I love them a

lot.” My mind answers back, “If you do, then do all you can to give them the very best product that will meet their needs.”

Selling is about loving people.

If you don’t sell, you’re being selfish. You’re thinking of yourself—what other people will say—instead of serving others.

If you don’t sell, you’re depriving people out there WHO NEED YOUR PRODUCT TO SOLVE THEIR PROBLEMS.

They’re out there in the cold, crying, suffering, hungry, battered, wounded, longing, thirsty, naked… And you left them there because you’re SHY? You’re afraid that you’ll be criticized by a few people? You’re afraid that you’ll be rejected?

Stop thinking of yourself only.

Start thinking of the customer and love that person.

William Clement Stone said, “Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” What’s your attitude? 

My strong recommendation is have a LOVING ATTITUDE.

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